concept
Millisecond markets
What happens when the time from spotting a need to shipping a service is measured in milliseconds, not months? That sounds like sci-fi, but the trend line points there. Every year it gets easier to sense demand, assemble tools, and deliver something useful with almost no overhead. AI agents, serverless backends, drop-in payments, and platform distribution pull the friction out of the system. The result is a new shape of opportunity: micro-sized, real-time, and constantly in motion.
Applied in
Product design
Design minimum lovable units that can be assembled on demand. Create component libraries for offers, onboarding, consent, and support. Write copy patterns that are clear, kind, and reversible. Instrument for fast feedback and graceful exits.
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